Join the natural
color revolution!

We’re leading the charge to replace artificial colors! Here you’ll find all the resources you need to support you in your natural color journey and join us on the path to cleaner labels! Click here to request a sample or explore more natural color alternatives and information below.

Hear from the experts

Expert webinars to support your color journey

This series of engaging sessions from our color scientists was designed to help you understand all the ins and outs of switching to naturals for some of the most popular application segments. You’ll learn some of the top considerations when switching, tips and tricks for working with naturals, and see a full range of natural possibilities.

Discover natural alternatives

Replacing artificials just got a little less daunting

Reformulating isn’t always easy, especially when synthetics work so well across so many applications. But there are plenty of natural options available and we’re here to help guide you through the process. These decks will help you learn more about the natural options available for replacing each of the main types of FD&C colors.

Our solutions

Explore your options

Ready to create the something beautiful? Explore some of the possible natural alternatives to artificials in our color selector below. Simply pick the application and color, and we’ll show you some of the matches we’ve made up in our labs.

Ready to get started with some samples? Just pick the color you’d like to try out then tell us where you’d like us to send your samples. Don’t see the color you’re looking for? Many projects require custom blends. Fill out the contact form here and we’ll be happy to help with your current project.

Color availability may vary by region, application, and processing method, but we will work closely with you to select the best color option for your project.

Human by Nature

Why choose natural colors?

Natural colors don’t just meet consumer demand for cleaner labels. By using renewable sources, clean energy, and focusing on innovative biotechnology, our natural colors can help clear a path to a cleaner, brighter future. Learn more about Givaudan’s sustainability goals below.